TechCrunch claims Apple will purchase leading music recognition service, Shazam. Apple has now confirmed the deal. Here are just 10 reasons such a deal makes sense:

Shazam’s Apple story

Founded in 1999, Shazam first came to prominence on Apple’s platforms as a great tool for iPod users. Years later, it became one of the first apps to appear on the App Store, and it was one of the first available iPad apps too.

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